Move to Shopify without losing what you've earned.
The scary part of a migration isn't the products. It's the ten years of URLs, rankings and inbound links you can undo in an afternoon if the redirects aren't right.
- Fixed-price quote in 1 business day
- Built on Shopify
- US business hours
Businesses leave WordPress for Shopify for a consistent set of reasons: they're tired of maintaining plugins, hosting, security and PCI compliance, and they'd rather that were somebody else's problem. That's a reasonable trade and Shopify is good at it.
What they're rightly nervous about is the SEO. WordPress and Shopify use completely different URL structures (Shopify forces /products/ and /collections/ paths), so every single existing URL changes. Handled carelessly, that erases years of accumulated rankings.
Handled properly, with a complete redirect map live at launch, traffic dips briefly and then recovers. We've never treated that as the optional part of the job.
What usually goes wrong
in a migration.
URL structure changes completely
Shopify enforces /products/ and /collections/ paths. Every existing URL moves, whether you like it or not.
Redirects done partially
Products get mapped, blog posts and category pages don't, and a third of the site's authority quietly evaporates.
Product data that doesn't map cleanly
WooCommerce variations, custom fields and attributes rarely map one-to-one onto Shopify's model.
Customer accounts and passwords
Passwords cannot transfer. Customers have to reset, and that needs a communication plan rather than a surprise.
How we handle
the move.
Complete URL map
Every existing URL (products, categories, blog posts, pages, media), mapped to its new destination before anything goes live.
301 redirects live at launch
Not added afterwards. The redirects ship with the site, so no crawl ever hits a dead URL.
Product and variant remodelling
Your catalogue restructured to fit Shopify's model properly rather than forced through an import tool.
Customers and order history
Customer records and historical orders moved across, with a reset flow and email plan for passwords.
Content and blog migration
Posts, images and internal links moved and rewritten to point at the new structure.
Four weeks of monitoring
Search Console and analytics watched after launch, so anything slipping gets caught while it's still cheap.
Every migration includes this.
- Full URL inventory and redirect map, reviewed before launch
- 301 redirects live at the moment of launch
- Products, variants, images and collections migrated
- Customers and historical orders transferred
- Blog posts and pages migrated with internal links rewritten
- Password reset flow and customer email plan
- Analytics, tracking and search property setup
- Four weeks of post-launch monitoring and fixes
Why we'd build this on Shopify
Shopify takes hosting, security, PCI compliance and platform updates off your plate entirely. You give up some control over checkout and URL structure, and you pay a monthly platform fee. For most retail businesses that's a good trade.
- Hosting, security and PCI compliance handled for you
- No more plugin update anxiety before a sales period
- Checkout that is maintained and optimised by Shopify
How the migration runs.
- 01
Inventory and audit
We crawl the existing site and inventory every URL, including ones you've forgotten. Anything with traffic or backlinks gets flagged as must-preserve.
- 02
Data mapping
Products, variants, attributes and customers mapped onto Shopify's model. This is where migrations succeed or quietly fail.
- 03
Build and import
The new store built, data imported into a development store, and everything validated against the source.
- 04
Redirect map
Every old URL mapped to a new one, reviewed by you, and loaded ready to go live with the store.
- 05
Launch and monitor
We ship with redirects live, submit the new sitemap, and watch Search Console for four weeks.
What moves the price on
a migration.
We quote fixed prices per project rather than by the hour, so scope is what determines cost. These are the four things that move it most.
Catalogue size and complexity
A few hundred simple products import cleanly. Thousands of SKUs with complex variations need remodelling, which is the real work.
How much URL history
A site with ten years of posts and category archives has far more to map than a two-year-old store.
Subscriptions and memberships
These never transfer automatically. Recurring billing has to be rebuilt and customers migrated with a communication plan.
Design: port or rebuild
Recreating your current design is cheaper than designing new. Most people take the migration as the moment to improve it.
Every project is quoted individually. Tell us what you need and we'll come back within one business day with scope, timeline and a fixed price.
Get your fixed-price quoteA migration is mostly a redirect project with a store build attached. The catalogue import is the visible part; the URL map is the part that determines whether you keep the traffic you spent years earning.
Ask any agency quoting your migration to show you their redirect plan before you sign. If they don't have one, that tells you what you need to know.
Get a fixed-price quote Back within 1 business day
Questions store owners
ask before migrating.
Will we lose our Google rankings?+
Not if the redirects are complete. Every old URL needs a 301 to its closest new equivalent, live at the moment of launch rather than added later. Done properly, you typically see a short dip over two to four weeks then recovery. Done badly (partial redirects, or redirecting everything to the homepage), the losses can be permanent.
Can our customers keep their accounts?+
Customer records and order history transfer. Passwords cannot, they're hashed and not portable between platforms. Customers set a new password on first login, so we build that flow and prepare an email explaining it before launch rather than letting people discover it.
What about our subscriptions?+
Recurring billing doesn't transfer between platforms. Subscriptions have to be recreated on Shopify and customers re-authorised, which needs a proper communication plan. If you run subscriptions, tell us early. It's the single biggest variable in a migration like this.
How long does the migration take?+
3 to 6 weeks for most stores. Large catalogues, complex variations or subscription rebuilds run longer. You'll get an exact timeline with the fixed-price quote.
Will the site be down during the switch?+
No. The new store is built and validated in parallel on a development store. The cutover is a DNS change with redirects already in place, so there's no window where customers hit a broken site.
Should we redesign at the same time?+
Usually yes. You're rebuilding every template anyway, so porting the old design pixel-for-pixel saves less than people expect. The exception is if you redesigned recently and are happy with it.
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Get a quote for your migration.
Tell us what you need in two minutes. We'll come back with scope, timeline and a fixed price, no sales call required first.
Start your free quote