Salon websites where booking takes two taps.
Clients book at 11pm from bed. If your site sends them to a phone number, they book somewhere else.
- Fixed-price quote in 1 business day
- Built on WordPress
- US business hours
Salon and spa clients choose on two things: the work in your portfolio, and whether they can book right now without speaking to anyone. Both are website problems, and both are straightforward to solve.
The third factor is the individual stylist. Clients follow people, not businesses, so stylist profiles with their own portfolios and booking links do a lot of quiet work.
Building the site and ranking it are two different jobs. The second one is set out on SEO for salons.
What's costing you
enquiries right now.
Booking behind a phone call
Most bookings now happen outside business hours. A phone number alone loses them.
No real portfolio
Stock photos of models instead of your actual work is the fastest way to look interchangeable.
Service menu without prices
Clients want at least a starting price. No indication at all reads as expensive and drives them elsewhere.
Stylists invisible
Clients pick a person. Sites that hide the team behind a generic “our team” block lose that pull.
Built for how salons & spas
actually win work.
Online booking, prominent
Integrated with Vagaro, Boulevard, Square, Fresha or Booksy, with the booking action fixed on mobile.
Portfolio of real work
Filterable galleries by service and stylist (colour, cuts, extensions, treatments), using your own work.
Service menu with pricing
Full menu with starting prices and duration, so clients arrive at the chair with the right expectation.
Stylist profiles
Individual pages with specialisms, portfolio and a direct booking link to that person's calendar.
Gift cards and packages
Sold directly through the site, significant seasonal revenue most salons leave uncaptured.
Reviews that show
Google reviews on the page with review markup, so ratings can appear in search results.
Every build ships with this.
- Online booking integrated with Vagaro, Boulevard, Square, Fresha or Booksy
- Filterable portfolio by service and stylist
- Full service menu with starting prices and durations
- Individual stylist profiles with direct booking links
- Gift card and package sales
- Google reviews on-page with review markup
- Instagram feed integration
- Mobile-first build with booking fixed on screen
Why we'd build this on WordPress
Service menus, prices and stylist rosters change often and your front desk should be able to update them. WordPress does that and integrates with every major salon booking platform.
- Front desk updates the service menu and prices directly
- Connects to Vagaro, Boulevard, Square, Fresha and Booksy
- Add stylist portfolios as the work comes in
From first call to launch.
- 01
Booking-first design
Booking is the conversion event, so we design around it, fixed on mobile, reachable from every page, and connected to the system you already use.
- 02
Portfolio structure
We set up galleries filterable by service and stylist, and give you a repeatable shooting setup so new work is easy to add.
- 03
Service menu and pricing
Full menu with starting prices and durations, structured so your front desk can update it in seconds.
- 04
Build and integrations
Site build with booking, gift cards and reviews connected.
- 05
Launch and training
Launch, then train your team to add portfolio work and update the menu themselves.
What moves the price on
a salon website.
We quote fixed prices per project rather than by the hour, so scope is what determines cost. These are the four things that move it most.
Number of stylists
Individual profiles with their own portfolios and booking links are effective but each one is a page to build and populate.
Booking platform
Most salon platforms integrate straightforwardly. A few require workarounds that add development time.
Portfolio volume
Setting up filtered galleries is quick. Editing and organising several hundred existing photos is the part that takes time.
Gift cards and retail
Selling gift cards or products through the site adds e-commerce scope, but it's usually paid back over one holiday season.
Every project is quoted individually. Tell us what you need and we'll come back within one business day with scope, timeline and a fixed price.
Get your fixed-price quoteSalon clients book on their phone, late, without wanting to speak to anyone. If your site sends them to a phone number and opening hours, they book somewhere that doesn't.
Online booking and a portfolio of your actual work cover most of what a salon website needs to do.
Get a fixed-price quote Back within 1 business day
Questions salons & spas
ask us most.
Which booking systems do you integrate?+
Vagaro, Boulevard, Square Appointments, Fresha, Booksy and Mindbody are all straightforward. We keep your existing system rather than asking you to migrate, the site works around it.
Should we show prices?+
Starting prices, yes. “Cut and finish from $85” sets expectations and filters mismatched enquiries. Leaving prices off entirely reads as expensive and loses more bookings than it protects.
How do we get good portfolio photos?+
Consistent lighting, plain background, same angles each time. A phone works if you're consistent, a designated spot in the salon with good light and a habit of shooting every finished client beats occasional professional shoots.
Can each stylist have their own page?+
Yes, with their own portfolio, specialisms and a direct link to their booking calendar. It's genuinely effective, clients search for stylists by name.
How long does a salon website take?+
2 to 4 weeks. Salon sites are compact, and the main variable is how ready your portfolio photography and service menu are.
Can we sell gift cards online?+
Yes, either through your booking platform if it supports it, or directly on the site with Stripe. It's meaningful revenue around the holidays.
We also build for
Get a quote for your salon website.
Tell us what you need in two minutes. We'll come back with scope, timeline and a fixed price, no sales call required first.
Start your free quote