Gym websites that turn browsers into members.
Nobody joins a gym from a photo of a treadmill. They join because the trial was easy to claim, the schedule fit their life, and the place looked like somewhere they'd belong.
- Fixed-price quote in 1 business day
- Built on WordPress
- US business hours
Fitness is a considered purchase driven by intent spikes, New Year, spring, a life change. When someone's ready, the deciding factors are practical: does a class run when I'm free, what does it cost, and can I try it before committing.
Community is the other half. Boutique studios and CrossFit boxes in particular sell belonging, and that has to come through in real photos of real members rather than stock fitness imagery.
Building the site and ranking it are two different jobs. The second one is set out on SEO for gyms.
What's costing you
enquiries right now.
Schedule hidden or stale
The single most-checked thing on a gym site, often a PDF or weeks out of date.
No trial offer
Nobody commits to twelve months sight unseen. A free class or trial week is the actual conversion event.
Pricing concealed
Making people call to learn the price loses the majority of them. Fitness buyers expect transparency.
Stock gym photography
Generic images of equipment communicate nothing. Photos of your actual members do the selling.
Built for how gyms & fitness
actually win work.
Live class schedule
Pulled from Mindbody, Wodify, Zen Planner or Glofox so it's never out of date, with booking inline.
Trial offer front and centre
A prominent free class or trial week with a short signup form. Your primary conversion path.
Honest membership pricing
Clear tiers with what's included, and no-contract options stated plainly.
Trainer and coach profiles
Certifications, specialisms and personality, members choose coaches as much as gyms.
Real community photography
Your members, your space, your classes, the thing that actually differentiates you.
Software integrated
Signup, booking and payments flowing into the management platform you already run.
Every build ships with this.
- Live class schedule pulled from your management platform
- Prominent free-class or trial-week offer with a short signup form
- Membership tiers with honest pricing and what's included
- Trainer and coach profiles with certifications and specialisms
- Real community photography rather than stock gym imagery
- Mindbody, Wodify, Zen Planner, Glofox or PushPress integration
- Multi-location support where needed
- Fast mobile build for signups on a phone
Why we'd build this on WordPress
Schedules, offers and trainer rosters change constantly, and integration with fitness management platforms is mature and well supported on WordPress.
- Schedules pull live from your management platform
- Connects to Mindbody, Wodify, Zen Planner and Glofox
- Run seasonal campaigns without calling us
From first call to launch.
- 01
Offer design
We work out what the trial offer should be and how few fields it can ask for, because that single flow is where most of your conversions happen.
- 02
Schedule integration
Live class data pulled from your platform so the schedule is never stale, with booking available inline.
- 03
Community content
Trainer profiles, member stories and a photography plan that shows what your gym actually feels like.
- 04
Build and integrations
Site build with signup, booking and payments flowing into the platform you already run.
- 05
Launch and seasonal setup
Launch, then set your team up to run New Year and seasonal campaigns without needing us.
What moves the price on
a gym website.
We quote fixed prices per project rather than by the hour, so scope is what determines cost. These are the four things that move it most.
Management platform
Mindbody and Wodify integrate cleanly. Some smaller platforms have limited APIs and need workarounds.
Number of locations
Each location needs its own schedule, staff and signup flow.
Photography
Real member photography is the highest-impact spend on a gym site, and it's the thing stock imagery cannot substitute for.
Programme complexity
A single-format studio is simpler than a facility running classes, personal training, nutrition coaching and open gym on different membership structures.
Every project is quoted individually. Tell us what you need and we'll come back within one business day with scope, timeline and a fixed price.
Get your fixed-price quoteNobody joins a gym because the website looked good. They join because the trial was easy to claim, a class fit their schedule, and the people in the photos looked like people they'd train alongside.
Build for those three things and the design takes care of itself.
Get a fixed-price quote Back within 1 business day
Questions gyms & fitness
ask us most.
Which gym software do you integrate?+
Mindbody, Wodify, Zen Planner, Glofox, PushPress and ABC Fitness are all supported, schedules, class booking and membership signup can run through the site into your existing system.
Should we publish membership prices?+
Yes. Fitness buyers expect it, and hiding pricing to force a phone call loses far more prospects than it converts. If your pricing is complicated, publish the common tiers and handle the rest on a call.
What converts best on a gym site?+
A low-friction trial offer, consistently. A free class or trial week with a two-field form outperforms membership pages by a wide margin, the site's job is to get them through the door once.
How long does a gym website take?+
3 to 4 weeks typically, depending on how much schedule and trainer content needs assembling.
Do we need new photography?+
It's the highest-leverage thing you can do. Real members in your space, mid-class, beat any stock fitness library, and it's the only visual that communicates what your community actually feels like.
Can we run multiple locations?+
Yes, separate location pages with their own schedules, staff and signup flows under one site.
We also build for
Get a quote for your gym website.
Tell us what you need in two minutes. We'll come back with scope, timeline and a fixed price, no sales call required first.
Start your free quote